The Naoi Shinji, commonly referred to as the Hadaka Matsuri or "Naked Festival," is a significant annual purification ritual held at the Owarinokunitama Shrine (also known as Konomiya Shrine) in Inazawa. This festival is deeply rooted in tradition, where men, often wearing minimal attire, participate in a procession believed to transfer misfortune and evil spirits from the community to a chosen "Shin-otoko" or "God Man." It's a powerful and visually striking cultural event that showcases a unique aspect of Japanese spiritual practice.
Visitors consistently highlight the festival's energetic atmosphere and the sheer number of participants. The spectacle of thousands of men, often in loincloths, moving through the shrine grounds is frequently described as an unforgettable experience. Reviewers emphasize the cultural immersion it offers, providing a direct connection to ancient Japanese customs. However, the festival's timing in February means it can be quite cold, and attendees should be prepared for potentially chilly weather.
For those planning to attend, it's crucial to remember that this is a one-day event, typically held in mid-February. Checking the exact date well in advance is essential. Dress warmly, even if you are only observing, as the festival takes place outdoors during winter. Arriving early is advisable to secure a good viewing spot, as crowds can be substantial. While there isn't a specific entry fee for the festival itself, visitors should be mindful of their surroundings and respectful of the participants and the sacred nature of the event.
The Owarinokunitama Shrine is located at 1-1-1 Konomiya, Inazawa. Public transportation is generally the most convenient way to reach the shrine, especially on festival day when roads might be congested. While specific public transport lines are not detailed in reviews, visitors should research local train or bus routes to Inazawa and then to the shrine area. Walking from the nearest station is often a common approach. Parking can be limited and challenging during such a popular event, so relying on public transport is highly recommended.
A common complaint, or rather a challenge, is the cold weather during the festival. To mitigate this, visitors should layer their clothing, wear comfortable and warm shoes, and consider bringing hand warmers. Navigating large crowds can also be difficult, so maintaining awareness of your belongings and personal space is important. Respecting local customs and avoiding interference with the procession are key to a positive experience.

