The Itoman Fishing Cooperative Fish Center is a modern seafood market in Itoman, Okinawa, known for its fresh catch and local Okinawan flavors. It serves as both a retail market for fresh seafood and a dining spot where visitors can enjoy prepared dishes. The center aims to provide a clean and comfortable experience, distinguishing itself from traditional, often clammy, fish markets.
Visitors consistently praise the freshness and value of the seafood available, with many highlighting the convenience of being able to eat purchases immediately. The market is described as having a modern, supermarket-like feel, complete with air conditioning and bright lighting, which contributes to a pleasant shopping and dining experience. Reviewers often recommend arriving with an empty stomach to fully enjoy the offerings, such as toro sushi and various grilled seafood. However, some visitors note that the market can feel small with a limited selection compared to larger markets, and a few found the food to be average or overpriced, particularly items like baked lobster.
For the best experience, consider visiting in the late afternoon, as some stalls offer special prices as they prepare to clear their stock. Be aware that the outdoor seating area, while convenient, might not be comfortable during the hot Okinawan summer. It's advisable to bring cash, as not all smaller stalls may accept card payments. Plan to spend about 1-2 hours here, allowing time to browse, select your food, and enjoy a meal.
The market is located at 4 Chome-19 Nishizakicho, Itoman. While some reviewers mention taking a bus to Shiman Market Station and then walking for about 30 minutes, it's generally more convenient to reach by car. There is a parking lot available, which is a significant advantage for those driving. Public transport options might require a bit of walking, so factor that into your travel plans.
A common complaint is the perceived small size and limited variety of stalls. To mitigate this, manage your expectations and focus on the quality of the fresh seafood rather than expecting a vast, sprawling market. If you find the outdoor seating too hot, consider taking your food to a cooler spot or enjoying it quickly. For those concerned about price, compare offerings across different stalls before making a purchase.
