For decades, CAFE AALIYA has been a Shinjuku institution, known for one thing above all else: its French toast. Served in a retro basement space, this isn't the typical pan-fried bread. The slices are soaked in a rich custard until they achieve a texture that reviewers describe as “melt-in-your-mouth,” “drinkable,” and more akin to a soufflé or a pudding than to toast. It’s a cult favourite that draws long queues.
The French toast is the undisputed star, consistently earning praise for its delicate balance and luxurious texture. It's typically served as a set with toppings like seasonal berry or mandarin sorbet, vanilla ice cream, or caramel and cinnamon-apple. The weekday lunch set, which includes the French toast and a drink for around ¥970, is frequently cited as excellent value. While the food is the main draw, many also appreciate the café's quick service and cozy, old-fashioned atmosphere.
Be prepared for the practicalities of its popularity. The main complaints are the long queues that often form on the stairs leading down to the entrance, the cramped seating, and a powerful air conditioner that can make the interior feel cold. While the French toast is beloved, other menu items like panini receive mixed to negative reviews, and some find the coffee too acidic. A strict “one order per person” policy is sometimes enforced. Reviewers report a typical spend of ¥1,000–¥1,999. A French toast mix with three pieces was recently noted at ¥1,130, while drinks like matcha tea cost around ¥640.
- Getting There: The café is in the basement of the Yamamoto Building, a 1-minute walk from Shinjuku-sanchome Station (Exit A1) or a 6-minute walk from JR Shinjuku Station (Central East Exit).
- Reservations: Bookings are not accepted. Queues are common, especially on weekends and during peak tourist hours. Arrive near opening time for the shortest wait. A seating time limit of 80 minutes may be applied when busy.
- Payment: Credit cards (Visa, Master, JCB, AMEX, Diners, UnionPay), electronic money (transportation IC cards like Suica), and QR code payments (PayPay) are accepted.
- Seating: The café has 46 seats, including a small counter. The space is compact and not well-suited for large groups.
- Children: Children are welcome.
- Ordering: Orders are placed via a QR code system, with an English menu available.
- Smoking: The entire café is non-smoking.







