Tabelog ratingThis Tokyo counter of the German confectioner Hollandische Kakao-Stube (ホレンディッシェ・カカオシュトゥーベ) brings a century-old recipe for baumkuchen to the bustling food hall of the Isetan department store in Shinjuku. The shop's signature layer cake is made according to strict German standards, using only butter and no baking powder, resulting in a texture that fans praise for being exceptionally moist, dense, and tightly packed.
Reviewers consistently highlight the cake's restrained sweetness and rich butter-and-egg flavour. Beyond the classic, the chocolate-coated version and bite-sized Baumspitz are frequently named favourites. Other popular items include the lemon Zitronenkuchen, the daisy-shaped Margaretenkuchen, and delicate cookies. The elegant, branded packaging is a significant draw, with many customers noting that it makes for an impressive and reliable gift or souvenir.
The main drawbacks noted are practical: as a popular counter with a single register, short waits can form, and some items may sell out during peak times. A few isolated reviews mention finding a pre-cut piece to be dry. While the price is considered high for an everyday snack, most feel the quality, distinctive taste, and attractive presentation justify the cost for a special occasion or gift.
Reviewers typically spend between ¥1,000 and ¥1,999. A freshly cut slice of baumkuchen costs around ¥1,512, while pre-packaged classic or chocolate-coated pieces are about ¥1,296. A whole small cake (360g) is priced around ¥3,240, and a larger tin of cookies can be about ¥4,536.
- Location: In the basement food hall (B1F) of the Isetan department store in Shinjuku.
- Getting There: The store is directly connected to Shinjuku-sanchome Station (1-minute walk) and a 5-minute walk from JR Shinjuku Station.
- Booking: Takeaway only. No reservations are needed to make a purchase.
- Payment: Credit cards (Visa, Master, JCB, Amex, Diners), electronic money, and QR code payments (including PayPay, Alipay, and WeChat Pay) are accepted.
- Practical Tips: Visit earlier in the day for the best selection, as popular items can sell out. Note that freshly cut baumkuchen has a short shelf life of about two days.
- Parking: Available at the department store's car park; purchases over ¥2,000 qualify for 2.5 hours of free parking.
