Tabelog ratingThis isn't your average donut shop. I'm donut ? (I'm donut ? 中目黒店) has built a massive following for its signature ‘nama’ (fresh) donut, a creation with a texture that reviewers consistently describe as unforgettable. The secret is a pumpkin-enriched brioche dough that is long-fermented and then fried at a high temperature. This process yields an exceptionally light, airy donut with a ‘fuwa-shuwa’ quality—a Japanese term for something that seems to melt in your mouth.
While the texture is the main draw, the flavours are equally praised. The plain Original is a must-try to appreciate the dough itself. Other frequently named favourites include the rich Custard filled with diplomat cream, the nutty Pistachio, and the tart Framboise. For something different, many visitors are surprised and delighted by the savoury Chorizo donut, which balances sweet and salty notes.
The shop's popularity means there are a few things to be aware of. Popular flavours often sell out, so it's best to arrive early. Some reviewers find the donuts a bit small for the price, and a few have reported occasional inconsistencies, receiving donuts that were cold or slightly oily. However, most feel the unique experience justifies the cost for a special treat.
Reviewers in 2024–2026 typically paid around ¥220 for an Original donut, ¥380–¥410 for a Custard, ¥420 for a Framboise, and up to ¥480 for savoury options like the Peach & Prosciutto. A snack of two or three donuts will likely cost under ¥1,000.
- Booking: Walk-in only; reservations are not available. Expect to queue, especially at peak times. Staff often hand out order sheets to fill out while you wait.
- Getting There: A 1-minute walk from the main gate of Nakameguro Station (Tokyu Toyoko and Hibiya lines).
- Payment: Only QR code payments (specifically PayPay) are accepted. Credit cards, electronic money cards (like Suica), and cash are not accepted.
- Seating: This is a takeaway-only counter with no seating. The donuts are best eaten fresh, within a few hours of purchase.
- Service: The menu and order sheet often include English. Staff are generally helpful to international visitors.
- Note: There are no public rubbish bins nearby, so it's wise to bring a small bag for your wrappers.
