Tabelog ratingShizuka Yogashi Ten (シヅカ洋菓子店 自然菓子研究所 銀座5丁目店) has made a name for itself with biscuits that deliver a satisfyingly loud crunch—a texture the Japanese call 'zakkuzaku'. This Ginza patisserie focuses on natural ingredients like whole grains, honey, and organic teas to create baked goods that are both rustic and refined. The main draw is the tightly packed cookie tins, which have become a sought-after Tokyo gift.
Guests consistently praise the signature No.1 cookie tin and its seasonal variations, which make for an elegant souvenir that keeps well. Among the individual biscuits, the Natural/Whole-grain, Honey, and Double Cacao varieties are frequently mentioned for their robust flavour and dense, crunchy texture. The shop also offers a small selection of other items, like Earl Grey or fig pound cakes, which receive positive mentions.
The main drawbacks noted by visitors are the price and the shop's popularity. Many consider the tins at around ¥6,000 and individual biscuits at ¥200–¥400 to be expensive. Popular items, especially the cookie tins and fresh cakes, often sell out by the afternoon. While most feel the quality justifies the cost for a special purchase, it's less suited for a casual daily treat.
Reviewers in 2024–2026 reported paying around ¥227–¥350 for popular biscuits like the Natural/Whole-grain or Honey varieties, with sandwich cookies costing up to ¥369. Pound cakes and madeleines were in the ¥360–¥756 range, and the signature No.1 cookie tin was consistently priced around ¥5,980–¥6,000.
- Location: Shizuka Yogashi Ten is in Ginza, on the 1st floor of the EXITMELSA building.
- Getting There: It's a 2-minute walk from Ginza Station, Exit A2.
- Booking & Queues: The shop is walk-in, but expect a queue, especially at opening time. To avoid disappointment, it is highly recommended to reserve the popular cookie tins by phone.
- Timing: For the best selection, plan to visit in the morning. Many items sell out by the afternoon.
- Payment: Credit cards, electronic money, and QR code payments are accepted.
- Service: The shop is primarily for take-out, with very limited space inside.
- Smoking: The entire premises are non-smoking.
