Tabelog ratingIn a stylish basement space in Sendagaya, Chef Shinsuke Ishii's sincere (sincere) serves modern French cuisine that marries technical rigor with a distinctly playful spirit. The restaurant is a destination for its two signature experiences: the multi-course dinner, and a special Saturday lunch format called Sincere+.
Guests consistently praise the creativity and execution of the dishes. The star is often the house special, a fish pie presented whimsically in the shape of a Japanese taiyaki (a fish-shaped cake). Other highlights include an array of inventive amuse-bouches, such as a rabbit-shaped monaka with liver and fig, and steamed young ayu fish wrapped in a crepe. The house-baked brioche and elaborate rice dishes, like one with white shrimp and butter, also draw frequent acclaim. Many non-Japanese visitors note the welcoming atmosphere and English explanations from the staff.
While overwhelmingly positive, a few reviews mention occasional inconsistencies in service, such as mistimed wine pours or a slow response to a minor issue. The multi-course meals are substantial and can run for two to three hours, which some find long.
Reviewers in 2024-2026 reported dinner tasting menus costing around ¥18,000–¥23,000, with wine pairings adding another ¥8,000–¥16,000, bringing the typical evening total to ¥20,000–¥30,000 per person. The popular Saturday Sincere+ lunch was noted at around ¥7,000. Most guests feel the price is excellent value for the ambition, quality, and generous portions.
- Booking: Reservations are essential and must be made in advance.
- Getting There: The restaurant is a 3-minute walk from Kitasando Station (Exit 3) or an 8-minute walk from JR Harajuku Station (Takeshita Exit). It is in the basement of the Harajuku Tokyu Apartment building.
- Payment: Major credit cards (VISA, Master, JCB, AMEX, Diners) are accepted. Electronic money and QR code payments are not. A 10% service charge applies.
- Age Restriction: Only children aged 12 and over are permitted.
- Dress Code: The dress code is casual formal. Men are not permitted to wear tank tops, shorts, or beach sandals.
- Service: English-speaking staff have been reported by guests. The restaurant is entirely non-smoking.
