Nijo Market, often referred to as 'Sapporo's Kitchen,' is a historic fish market that has been serving the city for over a century. While smaller than some other famous Japanese fish markets, it remains a significant hub for fresh seafood, local produce, and a unique culinary experience in Hokkaido. It's a place where visitors can witness the bounty of the sea and enjoy it directly from the source.
Visitors consistently praise the freshness and quality of the seafood, particularly the king crabs, snow crabs, sea urchin (uni), and salmon roe (ikura). Many highlight the opportunity to choose live crabs to be cooked on the spot or to enjoy delicious kaisendon (seafood rice bowls) for breakfast or lunch. Reviewers often mention the friendly vendors and the clean atmosphere. However, a recurring theme is the perception that prices are high, with some calling it a 'tourist trap.' While the quality is generally acknowledged, several visitors suggest that similar quality can be found elsewhere in Sapporo or at the airport for a better price.
To make the most of your visit, it's recommended to go early in the morning, ideally before 10 AM, to avoid crowds and ensure the best selection, especially for popular restaurants which can have long queues. Many stalls and restaurants open as early as 6 AM. While the market is known for seafood, some stalls also sell fresh fruits like Hokkaido melons and white corn, which visitors found sweet and delicious. Be prepared for potentially small portions in some restaurants despite attractive menu pictures. If you're on a budget, consider exploring the smaller, less prominent eateries in the side alleys, which some found quieter and potentially offering better value. Bargaining with vendors, especially those on the inside of the market, was mentioned by one reviewer as a possibility.
Nijo Market is conveniently located a short walk from Odori subway station. Visitors recommend using Exit 34 for the quickest access. It's also within walking distance of the Tanukikoji shopping area and the TV Tower. While there isn't much dedicated parking directly at the market, some visitors suggest parking nearby and walking for about 10 minutes. The market's central location makes it easily accessible via Sapporo's public transport network.
The most common complaint revolves around the high prices and the market's increasingly tourist-oriented nature. To mitigate this, set your expectations regarding cost and focus on the experience of seeing the fresh seafood and enjoying a unique meal. If you're looking for budget-friendly options, research specific restaurants beforehand or be prepared to explore the less obvious stalls. Comparing prices with other markets like Sapporo Curb Market or even the airport might be useful if cost is a primary concern.
