The SANRIO EXHIBITION FINAL ver. THE BEGINNING of KAWAII is a special event commemorating the 60th anniversary of Sanrio Co., Ltd. It aims to trace the evolution of 'kawaii' culture through Sanrio's history, showcasing valuable designs, products, and the underlying Sanrio philosophy. For fans of Hello Kitty and other Sanrio characters, this exhibition provides a nostalgic and insightful look into the brand's enduring appeal.
Visitors consistently praise the exhibition for its adorable content, particularly highlighting the presence of Hello Kitty and the overall 'cuteness' factor. The interactive elements are also noted as a positive aspect, adding to the engagement. However, a recurring theme in visitor feedback is the exhibition's relatively small size. Some reviewers feel that the experience can be completed quickly, leading to concerns about its value for money, especially given the entry cost.
To make the most of your visit, consider allocating approximately 1 to 2 hours. This duration should allow ample time to appreciate the exhibits and interactive displays without feeling rushed. Given the feedback about its size, it might be best to combine this visit with other attractions in the Roppongi Hills area. There's no specific advice on what to bring, but comfortable shoes are always recommended for museum visits. The exhibition is located on the 52nd floor, so expect elevator travel.
The exhibition is situated in the Roppongi Hills Mori Tower, at 6-10-1 Roppongi, Minato-ku, Tokyo. Roppongi Hills is a major complex easily accessible by public transport. The nearest subway stations are Roppongi Station (Tokyo Metro Hibiya Line, Toei Oedo Line) and Azabu-Juban Station (Tokyo Metro Namboku Line, Toei Oedo Line). From Roppongi Station, it's a short walk, typically 5-10 minutes, to the Mori Tower. Clear signage within Roppongi Hills guides visitors to the Mori Tower and its various attractions.
The primary complaint revolves around the exhibition's small scale and the perception of it not offering sufficient value for its price. To mitigate this, manage your expectations regarding the size and duration of the visit. Focus on appreciating the specific historical and design aspects of Sanrio's 'kawaii' culture rather than expecting a sprawling, multi-hour experience. Consider purchasing tickets in advance if available, and check for any combined ticket offers with other Roppongi Hills attractions to potentially enhance overall value.
